Street Cubes for Nike

partners

pickledonion ltd

the brief

To promote the opening of the new London Nike ID store Nike comissioned pickledonion ltd, via their communications agency Naked, to build software for a set of mobile outdoor installations, the street cubes. Rom and son provided project management on the design and production of the software and integration with the physical cubes.

the project

The cubes appeared at multiple London locations in the run up to Christmas 2007. Users, attracted by the cubes videowall displays, won prizes via a bluetooth lottery which sent messages to their mobile phones.